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International Journal of Advertising : Impact Factor & More

eISSN: 1759-3948pISSN: 0265-0487

Key Metrics

CiteScore
7.6
Eigenfactor
0.001 - 0.005
Impact Factor
< 5
SJR
Q1Marketing
SNIP
2.11
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Topics Covered on International Journal of Advertising

International Journal of Advertising Journal Specifications

Overview
Publisher ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Language English
Frequency Bi-monthly
General Details
LanguageEnglish
FrequencyBi-monthly
Publication Start Year1982
Publisher URLVisit website
Website URLVisit website
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From granny to granfluencer: how older influencers are challenging age-related stereotypes via fashion portrayals and affecting consumer responses through social media
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From granny to granfluencer: how older influencers are challenging age-related stereotypes via fashion portrayals and affecting consumer responses through social media
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  • International Journal of Advertising
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  • International Journal of Advertising
A meta-analytic review of self-benefit and other-benefit appeals in charity advertising
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How the level of detail in mechanistic explanation affects customer responses to artificial intelligence-driven recommendations on social media platforms
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FAQs on International Journal of Advertising