Marketing Science : Impact Factor & More
eISSN: 1526-548XpISSN: 0732-2399
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Aims and Scope of Marketing Science
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.794. Less
Key Metrics
CiteScore 
6.5
Eigenfactor
0.005 - 0.01
H-Index
145
Impact Factor
< 5
SJR
Q1Marketing
SNIP
2.39
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Topics Covered on Marketing Science
Marketing Science Journal Specifications
Indexed in the following public directories
Web of Science 
Scopus 
SJR
| Overview | |
| Publisher | INFORMS |
| Language | English |
| Frequency | Bi-monthly |
| General Details | |
| Language | English |
| Frequency | Bi-monthly |
| Publication Start Year | 1982 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in Marketing Science
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising
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- 5 May 2026
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Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?
- 21 Apr 2026
- Marketing Science
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach
- 21 Apr 2026
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Advertiser Learning in Direct Advertising Markets
- 23 Mar 2026
- Marketing Science
Algorithmic Targeting and the Precision-Recall Tradeoff
- 23 Mar 2026
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Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
- 11 Mar 2026
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